Fantasy cricket has become a major hit among the Indian masses. There has been a massive rise in the number of users who prefer to invest their time and money in playing fantasy cricket compared to other sports categories be it kabaddi, basketball, or football.
As per the reports, the number of users who play fantasy sports will reach the 100 million mark by the end of this year and though the rise in technology has been a significant contributor, it simply can’t be credited behind fantasy cricket being an almost household name compared to other fantasy sports.
So without wasting a minute further, let us find out the possible factors attributing to the increasing popularity of fantasy cricket over fantasy sports that are available for sports aficionados.
Masses love cricket
The fandom for cricket in India started way back in the 1980s, when the then Indian skipper led us to victory in the ’83 edition of World Cup. That moment inspired many future greats to take up the gentleman’s sport and since then there have been many Indiam cricketers most notably – Sachin Tendulkar, MS Dhoni, Sourav Ganguly, Rahul Dravid, and Virat Kohli who have been instrumental in taking the sport and the fanbases associated on another level.
In India, cricket is no short of a religion and with T20 cricket now being played alongside Tests and ODIs, the craze for the game has just gotten all the more.
Just a mere glimpse of watching their favorite cricket player in action keeps the masses glued to their TV or mobile screens, and in case their cricketing hero cracks up an impressive number – the joy for the game doubles.
With this in mind, one can easily come to conclusion why fantasy cricket, among all the fantasy sports available, managed to make a mark felt in the Indian market.
Cricketers as brand ambassadors
The likes of Virat Kohli, Sourav Ganguly, Hardik Pandya, and Suresh Raina are among the highly popular cricketers and for them being signed up as the brand ambassadors by fantasy gaming organsiations, that has played a key role in making the audience aware about the fantasy cricket.
Popular cricketers enjoy massive fanbase and that acts as a catalyst to the growth of fantasy cricket in India, a nation where there are millions of die hard cricket lovers.
Marketing via TV advertisements with popular cricketers promoting the fantasy product by highlighting the key features and stressing on why cricket lovers should use the given product to enhance their cricket experience is something that has resulted in a substantial rise in fantasy cricket users.
Although there are other fantasy sports in the market that are gaining popularity, the amount of attention that cricket commands clearly dominates other fanbases.
Rapid rise of social media
One cannot sideline the role social media has played in getting the public involved in fantasy cricket. In fact, a major section of the cricket lovers have known fantasy sports, in particular fantasy cricket, through proper marketed use of social media networks – YouTube, Facebook, Instagram, Telegram, and Twitter.
The social media influencers who usually possess follower count in thousands to millions play a key role in enhancing the brand awarness of fantasy product and in this case cricket, and more importantly keep the useengaged by offering tips and tricks as to how they can maximize on the winnings.
From the rise of fantasy gaming, one thing that can be conferred and that is – Fantasy cricket apps will rule the Indian market till the time cricket is played and followed by the masses.